What do your customers need in order to convert? HELP them to DECIDE to BUY your products and to FORGET about their abandoned carts. Here you’ll find the customer-oriented approach tips for reducing the cart abandonment rate.
Soooo…Guys, we are here to crush to death that issue.  

Why? Because statistics denote that about 70% of the customers’ shopping baskets are abandoned before even coming to the checkout. Can you imagine? It is about 2/3 of your products that are left back on the store shelves. 

Why do People Abandon their Shopping Cart? 

Look it up how SaleCycle succeeds to calculate cart abandonment rate. They find the reasons why people are likely to hesitate. Consequently, you can fix those issues and take advantage of these facts by using email campaigns. The reason why we need to storm a Brilliant Email Campaign is to receive back our potential revenue.

Follow 8 Tips for Abandoned Cart Emails Optimization

1. Keep in Mind the Email Structure

There is a framework dedicated to crafting awesome email campaigns. In such a way, you will get rid of abandoned carts. Obviously, do not forget to fill in the email content with action words, sentiment impact and, power words.

• the subject
• the “reluctant products”
• the appealing CTA

2. Improve Everything

Test (e.g. A/B testing) everything that can be tested in your email. You can perform a survey with your colleagues in order to see which variant is more appealing.

3. Decide the Best Time to Offer Discounts or Freebies

Our piece of advice is not to hurry up when offering discounts or free shipping. The best thing is to send the discount proposals after the first email trial.

4. Timeline

The e-commerce marketers express that sending the number of 2-4 emails is the best. For instance, Marketo exposes some curious facts:

• the initial cart email sent 1 hour after the abandonment can evoke some technical issues to be solved in order to get a successful purchase;
• send the email for the second time after 24 hours in order to induce the risk of the items out of stock;
• in the third email (sent after 48 hours) you can include some rewards or discounts).

5. Make It Urgent

Limited time offers are welcome. When you inform your potential customers that probably very soon, you will be out of those products, you create a sense of urgency. This thing helps you persuade the reluctant customer, in a way. Thus, they grasp the message related to the need to purchase the product as soon as possible.

6. CTAs

When you are going to insert the short message or call to your CTA button, keep in mind that you deal with people. Thus, find the appealing CTA messages, e.g. Finalize My Order Now, Complete Your Order & Save, etc.

7. Do not Stop at a Single Email Sent

Taking into account that the phenomenon of cart abandonment is viewed mostly on the smartphones (85.6% average percentage), we have to take into account that the buyers may lose connection because the batteries often go dead or there may be other everyday reason. So, periodically, remind them about what was left in their carts.

Catch Up an Example of the Optimized Email!

The psychology of colors plays a much more important role than we have ever believed. 

WHY?

In digital design, color combinations decide whether the customer will be persuaded to purchase the item or not. There is research made by The Seoul International Color Expo stated that 92 % of the visitors agreed with the idea that Colors are important when it comes to online web design. 

There is not just this proof. We would say that the art of playing with e-commerce color schemes is a kind of psychology in web design. Colors help to keep in mind specific brands, as well. Do you remember McDonald’s logo? Red. Puma’s logo? Black. You see how colors help the visitors to become confident enough to return to the specific webpage.

It is an acknowledged fact that this “science” is subjective and not precise to a great extent. There are stable boundaries that are valid for some dimensions, such as preferences, age, gender, etc. This is why companies tend to select the colors that suit most of their products, emotions, and audiences.

Which Message does the User Perceive If Adding Those Shades in Color Combinations?

• Orange
  This color offers a sense of enthusiasm, energy, affection, creativity, and stimulation.
• Yellow
  It strives to transmit happiness and stimulates the user’s energy and loyalty. Not to forget to mention is that its overuse can indicate danger and rejection. Thus, it is significant to be careful when adding yellow in various color combinations.
• Green
  Green stands for safety, goodwill, stability, cleverness, fertility, emotional strength, quietness, sincerity, positivity, and freshness.
• Pink
  Pink produces a calming effect. Even if the stereotype denotes its femininity, the effect it produces can decrease the power of the strong male colors. Psychologists say that adding pink to e-commerce color schemes can relax human muscles. 
• Red
  It can interfere with the deepest level of emotions. Red is associated with passion, danger, love, and desire. It is known that this color has the force to grab attention and mark something. It contributes to blood pressure rise.
• Purple
  It is associated with royalty, luxurious life, aristocracy, mystery, originality, influence, and intellect. The correct use of purple leads to a good conversion rate.
• Blue
  Researches show that blue is the most favorable color for both women and men. Taking into account the fact that blue decreases appetite, it is not advisable to use it in the hospitality sphere.
• Gray 
  It provides a sense of seriousness and conservatism. Gray can serve as a nice background for more alive colors.
• Black
  It suggests the idea of power, control, and domination. Its use presents an ensuring message to the users.
• Brown
  It serves to detect protection, treasure, and confidence.

The significant point is to combine the colors efficiently in such a way as to get the targeted result. Another important point to be noticed is that there are color combinations based on the color agreement levels.

Look at the example below in order to notice a trustful color combination with blue on PayPal.

On the other hand, we have provided an awful example of a disturbing color combination. It can help to inform you about the way you need to avoid when selecting the best colors for e-commerce.

Firstly, let’s set up the essence of a “thank you page” (a type of landing page, as well). This is the location where your visitors find themselves immediately after reacting to the CTA demand of your lead generation strategy (whatever it is to sign up, to download, or to buy something). 

We should discriminate the types of pages a visitor can come across. They are significant, and, you should learn to manage them properly in order to increase your sale. Consequently, you can discover additional materials in our blog posts Sales Page Conversion Rate can Boost Using These Top 10 Tips and Landing Page Review and 12 Zen Tips for the Best Landing Page Design.

Its purpose should not be just to thank, or to confirm the visitors’ action, but also should serve as an incentive for future conversion. In order to improve the lead generation process, we have to establish the key elements to be added to the thank you page for increasing sales.

A priori, a typical thank you page should contain:

– The Confirmation

The proof of an action done by the user in various ways is essential (e.g. thanks, congrats, etc). It serves as a clue that the user’s direction is appreciated.

– Instructions to Be Followed

Clear indications on your behalf ensure a high level of conversion. In such a way, you do not lose your customer.

– A clear CTA button 

It seems that lead generation marketing finds this structure to be just a standard template that is responsible only for confirmation and thanking, not also for bringing you fresh income and customers. “What should I add more to that page?” you would ask.

Find Here 6 Hints or Your Thank You Page Helping You to Generate Leads

1. “Share” Options

This is an opportunity to inform directly and personally other users about your products or services. Actually, this performs well when investing in a new number of customers. So, that’s no way to buy leads.

2. “You may also enjoy…” Section

By showing the other things related to those your customer already has bought, you succeed to boost the time your visitors spend in your e-shop, and you manage to make up their minds when it comes to a consecutive purchase.

3. “Follow us on…” Invitation

There you can implement a trick. Instead of conveying “Follow us on …” you would better add “Follow us on …to be in trend with our new promotion and offers”. You see, the messages differ. 

4. Freebies

Bringing in friends in exchange for some freebies (e.g. coupons, free samples) attracts people. This is a convenient strategy for engaging a new audience and increasing customers’ enjoyment. This is why many companies experience it.

5. Testimonials

Social proof helps to ensure visitors’ full satisfaction with the right decision they’ve made. Thus, when you include positive testimonials on your thank you page, you avoid that stupid feeling a client may bear. Comments turn out to be another form of testimonials. Let people speak and share their ideas on your thank you page! Make it interactive and alive!

6. Show off the Value

It is significant to point out the value of your products or services. For instance, if it is an e-course, try to provide its benefits and answers to some predictable questions.

Whether you are an employee, a manager, or the owner of a company, you have to face the issue related to running effective team meetings. 

In this very blog post, you will discover the answer to the question How to have effective team meetings? You will get acquainted with 9 effective team meeting tips.

1. Having team meetings agenda

The role of a staff meeting agenda is to provide topics, goals, and responsibilities for persons in charge of specific deals. Additionally, there is a plus of having an agenda. For instance, when there are remote employees and your team meetings are in need of video conferencing technologies. In such a way, the meeting agenda will prevent you from omitting significant points of having effective team meetings.

2. Setting the time limit

If there is no order and logical schedule of the discussion, you may bear the risk of not keeping everything on track.

3. Leadership

Effective leadership contributes to having powerful team meetings. This is about having an effective team meeting structure, involving the leader of the meeting and the employees, as well. Collaboration is the key to success when solving various problems. Leadership is one of the effective team meeting ice breakers that allow individuals to interact freely.

4. State the participants

When there are too many participants, there is a risk of cutting down on the perceived data quality. There is a piece of advice to gather employees who are really competent in dealing with the main concerns of the meeting.

5. Come with solutions

We would say that brainstorming and the attendees’ coming up with their solutions to the discussion contribute to the efficiency and to the fast pace of the meeting. 

6. Think positively

A meaningful point when being a leader or a manager is to think positively about your initial purposes and outcomes. 

7. Encourage feedback

One of the crucial factors of a weekly staff meeting agenda seems to be feedback encouragement. The attendees’ reactions will bring in positive outcomes by knowing which direction is better for the staff in order to achieve goals.

8. Have fun!

By having fun and getting people relaxed, you will manage to raise their motivation. The outcome will consist of collaboration terms, fruitful commitment, and interpersonal skills improvement.

9. Build the team spirit

Team spirit is a key point when it comes to achieving the same goal together. The reasons are the opportunities to learn from each other, to cooperate, to solve problems at a larger scale, etc. Weekly meetings turn out to be some nice occasions to strengthen employees’ relationships. 

I guess you often feel as being the White Rabbit from Alice in Wonderland which is always in a rush for doing as many things as possible. Probably, he takes into account time management tips that do absolutely help him.

So, imagine that it is quite achievable to manage your time if you take into account the time management tools and techniques.

1. Set your goals

One of time management skills is having the aims fixed in your mind. It provides you with a nice outcome. Stick to them and put them in ascending order.

2. Learn to say NO

You should keep in mind that you choose your own priorities. Thus, when it seems that you really don’t have time, or you have to do something more important than that request, feel free to reject it.

3. Avoid leaving things undone

When sticking to another activity, make sure you’ve done your previous task. The psychologists say that having many things to do decreases their quality.

4. Plan the following day

Have you known that you can bear the risk to fail the next day? This is quite possible if not planning your best time management activities during the previous evening.

5. Discover a suitable time management app

There are several applications that contain time management tips and tools which are able to tell you why and where you waste time, the things that are in need of a change. For instance, the following apps can help you to organize your daily activities, and they can ease your life indeed.

• Rescue Time,
• Remember The Milk,
• Trello,
• Toggl.

6. Get rid of distractions

An hour-phone call will be more disturbing than informative when writing a monthly report about your professional target. Learn to stay focused on your project.

7. Set priorities

QuickBooks mentions in a blog post that there is a research made by S. Covey, the person who contributed to editing the book “First Things First”. He classifies the tasks in 4 categories:

• Important and urgent
• Important but not urgent
• Urgent but not important
• Not urgent and not important

According to him, you should sort all your tasks by classes and begin with the very first category from that list.

8. Take advantage of each minute

Even if you are waiting in a queue, take your laptop or your tablet and do some work! Do not waste your precious time.

9. Systematize

Among the other time management techniques, we can mention the order in your emails and on your desktop because it saves time when you are looking for something. 

10. Follow your schedule

It is more significant for long-term tasks to follow especially the schedule, not the deadline of the entire project.

There are some specific points in the scenario of conviction that will allow the landing page to gain visitor’s attention, interest, desire, trust, action, and satisfaction. Take advantage of what you have! 

If you have the following question popping up What is a landing page? we suggest to look through our article Landing Page Review and 12 Zen Tips for the Best Landing Page Design.

In the digital world, we have just some seconds to impress the visitor. Therefore, obtaining a high convertible landing page means to gain leads and customers. In order to achieve this purpose, we need to take into account the following elements:  

1. The Headline of Your Landing Page 

The headline should contain the real advantages of the product, and the subheading- the positive details. They will work on enhancing the visitor’s interest. The headline needs to be simple and straight to the point. You need to avoid the visitor’s confusion. Your role is to direct him to the CTA button.
Example:
100 Hints for Instagram
Lost in a social media inferno? Get these hints and manipulate them!

2. CTA Button

It needs to be big and emphasized. It may be highlighted in such a way by directing the visitor’s attention toward the button through the presence of some arrows, pictures, people pointing at it, etc. The statistics stand for the idea that the contrasting colored button is enticing to the visitor. The most fitting colors are green, blue, and orange.

3. The Congruence in Your Design

What you need is to connect stylistically all you have on the landing page:

• The ad, message, image, offer, and topic should be logically and harmoniously linked;
• The researches prove that videos, authentic testimonials, and the display of the product acting in the proper context increase the conversion rate by up to 80%;

4. Original Images

Avoid the use of outdated and over-known images. Even if the movement content is important, images draw out emotions and help to persuade the users to take action. There is an example.
Note! The Perfect (Image+Text) = High Conversion Rate

5. Display Your Social Status

Leave the visitors the possibility to share your landing page via social networks, e.g. Twitter, Facebook, etc. Let the customers know who uses your products. For instance, if you have famous people being your users, do not hesitate to place some of their opinions or even “their words about your product” on the page.

6. Stand for the Customer’s Comfort

• Avoid placing too many elements on a single page that will quickly bore and distract the audience from the main point;
• Insert trust icons and signs on the page;
• Offer the mobile version for your page;
• Furnish the free trial period;
• Emphasize the value of the product;
• Loading time carries weight; thus, make sure that a visitor spends a few seconds loading the page otherwise, you will lose him.

7. Optimize Your Form Fields

The marketers mention that having a field for asking for the email addresses in your form brings much more chances for a successful conversion than asking for contact numbers. Not to forget that visibility and actionability are the 2 pylons when it comes to landing page optimization. Be inventive when designing the forms.
Example:
Unbounce is at the top of the best landing pages, pay attention to the chat design of their form.

8. The Complex Testing

A/B testing helps you to understand what suits your users. There is a great impact when it comes to testing some points on your landing page, such as image, form, etc. Improving some tools on your landing page contributes to increasing the conversion rate by up to 200%.

It is not a piece of news that images are psychological tricks. They are bamboozling the users in order to boost the engagement rate of certain pages. To be more specific, SeoPressor research denotes that 93% of the most engaging posts on Facebook include images because their effects are really tempting.

If you are interested in driving traffic to your website, we suggest taking into account the role of webinars, as well. It will be useful for you to read through our article The Answer for “Why are the Webinars Strategic Tools in Marketing?“

Which Images Are The Most Appealing Today?

1. Quote-Cards

They are considered to be viral and shareable to a great extent. Thus, your visitors will enjoy them for sure. Even if you have no special staff, but good photos, you can design such cards on your own, for instance using Canva.

2. Memes

Adding addictive collocations, slang words, humor to some emotionally marked illustrations. They reveal speaking concepts of your brand that can boost your chances to succeed. You can design memes very easily with several apps such as Kapwing or ImgFlip.

3. Pictograms

Being a smart-brand, you can use all the results gathered from researches, studies. Afterward, you can present them in infographics and pictograms. Doing so, you win the possibility to reach your visitors’ conscience and push them to think about your data.

4. Your Inventory Graphics (or Stock Photos)

For example, you can take photos of your team to make your page more lively and humanish. As an alternative, the best free stock photos would serve as useful opportunities to generate traffic to your page. So, you can find royalty free photos on various platforms. Some of them may be discovered on the following ones.

• Gratisography;
• Pixabay;
• Unsplash;
• Flickr etc.

5. Screenshots

They are really beneficial when talking about tutorials and showing exactly how things are done from the very beginning.

6. Caricatures + Comics + Animation

This type of images plays directly with customer’s spiritual state. So, do not be afraid to make them adore your brand. Try to connect your brand with a specific series of cartoons or animation. In such a way they will remain with that feeling for a long time.

7. Gifs

That’s stunning to see images imitating some movements. By the way, gifs are more powerful than simple images. You can craft them by using apps and websites such as:

• gifs.com
• GIPHY
• ScreenToGif
• Recordit
• Giphy Cam

8. “Behind The Curtain” Illustrations

These photos are engaging and have the role to get you and your brand closer to your customers. The effect of proximity can persuade the users to convert and perceive you as a social force that is valuable to get in touch with.

“Say cheese”, take the picture aaaand….become rich and outstanding! That’s the simplest mathematics of our today’s life. When you are going to sell photos online, you need some knowledge in order to go through this process efficiently. We are here to show you the methods of how to sell photos online. That means enjoying your time while taking the pictures, and generating a stream of passive income.
NO doubt!

Forget that there are many people who would say you do not need to take and sell photos because modern phones and cameras do their best. No way! Being a specialized entrepreneur, you will become a master in your proper niche. You will have your fans and several streams of revenue.

Additionally, you can read our blog posts related to How to sell videos? and How to Sell PDF Files? Not Many, Just 8 Simple Steps! 

If you already have a portfolio -monetize it!

You should make a choice! Creating pictures with:

• Your own smartphone

To do so, you need to know several remarks on Lighting, White Balance, Outdoor/Indoor Photography, Capturing, etc.

• A professional camera

There are some requirements regarding the equipment, such as a professional camera, a tripod, data backup, a light tent, etc.

How to Sell Photos Online?

• Via stock photo sites

Alamy works with monthly payments of 50% for photographers and for New Users, 70% for distributors;
Fotolia offers 2 opportunities: Pay-As-You-Go, the suppliers can get 20-63% commission, and Subscription brings about 33%;
Dreamstime allows you to get 20-60% off of each sale;
Shutterstock allows you to sell your stock anywhere and deliver 20-30% of sales;
FreeDigitalPhotos holds 70% of your sales income;
Etsy does not ban minor’s presence on their site;
Visual Society provides the contributors 100% of the profit;

• Via your website

Having your website connected to WordPress- is a piece of cake for you because you are lucky to have available themes and plugins (for example, Sell Media) specifically created for selling stock images. 

The strong points:

• it is possible to secure your images 
• you can receive the online cash immediately
• there are opportunities to sell them on multiple marketplaces

Want some more tips?

1. Begin your own blog regarding the stock images that will boost SEO for your page.
2. Enlarge your email list. You need to know the potential of your audience.
3. Involve in the community through nonprofits, and free photo sessions in order to gain exposure and promotion.
4. Collaborate with art galleries.
5. Opt for social media engagement (for example, create a business account).

Selling images online leads to creating a passive income, to be specific 1$ per listed image during the month. So…are you getting in?

1. Go to Countdown Timer Builder and copy the embedded code of the countdown timer. In case you haven’t set one yet, go and do this. 

2. Click on Edit button for editing a page.

3. Click on a white place for adding a new block.

4. Select the Code option from the window. Swipe up till the mid of the window to find it.

5. Fill in the text field with your code, and afterwards, click on Apply.

6. Save your modifications.

7. Reload the page to see how your timer looks like. 

NOTE Feel free to contact us in case you have any questions!

1. Go to Countdown Timer Builder and copy the embedded code of the countdown timer. In case you haven’t set one yet, go and do this.

2. Click on Edit Site icon.

3. Choose the section where you would like to Embed Code. Use the Drag&Drop technique.

4. Now go to Click to set custom HTML and Edit Custom HTML in order to customize it.

5. Insert the code in the text field. 

6. Reload the editor and observe how the countdown timer works.

7. Publish your results!

NOTE Feel free to contact us in case you have any questions!