What do your customers need in order to convert? HELP them to DECIDE to BUY your products and to FORGET about their abandoned carts. Here you’ll find the customer-oriented approach tips for reducing the cart abandonment rate.
Soooo…Guys, we are here to crush to death that issue.  

Why? Because statistics denote that about 70% of the customers’ shopping baskets are abandoned before even coming to the checkout. Can you imagine? It is about 2/3 of your products that are left back on the store shelves. 

Why do People Abandon their Shopping Cart? 

Look it up how SaleCycle succeeds to calculate cart abandonment rate. They find the reasons why people are likely to hesitate. Consequently, you can fix those issues and take advantage of these facts by using email campaigns. The reason why we need to storm a Brilliant Email Campaign is to receive back our potential revenue.

Follow 8 Tips for Abandoned Cart Emails Optimization

1. Keep in Mind the Email Structure

There is a framework dedicated to crafting awesome email campaigns. In such a way, you will get rid of abandoned carts. Obviously, do not forget to fill in the email content with action words, sentiment impact and, power words.

• the subject
• the “reluctant products”
• the appealing CTA

2. Improve Everything

Test (e.g. A/B testing) everything that can be tested in your email. You can perform a survey with your colleagues in order to see which variant is more appealing.

3. Decide the Best Time to Offer Discounts or Freebies

Our piece of advice is not to hurry up when offering discounts or free shipping. The best thing is to send the discount proposals after the first email trial.

4. Timeline

The e-commerce marketers express that sending the number of 2-4 emails is the best. For instance, Marketo exposes some curious facts:

• the initial cart email sent 1 hour after the abandonment can evoke some technical issues to be solved in order to get a successful purchase;
• send the email for the second time after 24 hours in order to induce the risk of the items out of stock;
• in the third email (sent after 48 hours) you can include some rewards or discounts).

5. Make It Urgent

Limited time offers are welcome. When you inform your potential customers that probably very soon, you will be out of those products, you create a sense of urgency. This thing helps you persuade the reluctant customer, in a way. Thus, they grasp the message related to the need to purchase the product as soon as possible.

6. CTAs

When you are going to insert the short message or call to your CTA button, keep in mind that you deal with people. Thus, find the appealing CTA messages, e.g. Finalize My Order Now, Complete Your Order & Save, etc.

7. Do not Stop at a Single Email Sent

Taking into account that the phenomenon of cart abandonment is viewed mostly on the smartphones (85.6% average percentage), we have to take into account that the buyers may lose connection because the batteries often go dead or there may be other everyday reason. So, periodically, remind them about what was left in their carts.

Catch Up an Example of the Optimized Email!

Firstly, let’s set up the essence of a “thank you page” (a type of landing page, as well). This is the location where your visitors find themselves immediately after reacting to the CTA demand of your lead generation strategy (whatever it is to sign up, to download, or to buy something). 

We should discriminate the types of pages a visitor can come across. They are significant, and, you should learn to manage them properly in order to increase your sale. Consequently, you can discover additional materials in our blog posts Sales Page Conversion Rate can Boost Using These Top 10 Tips and Landing Page Review and 12 Zen Tips for the Best Landing Page Design.

Its purpose should not be just to thank, or to confirm the visitors’ action, but also should serve as an incentive for future conversion. In order to improve the lead generation process, we have to establish the key elements to be added to the thank you page for increasing sales.

A priori, a typical thank you page should contain:

– The Confirmation

The proof of an action done by the user in various ways is essential (e.g. thanks, congrats, etc). It serves as a clue that the user’s direction is appreciated.

– Instructions to Be Followed

Clear indications on your behalf ensure a high level of conversion. In such a way, you do not lose your customer.

– A clear CTA button 

It seems that lead generation marketing finds this structure to be just a standard template that is responsible only for confirmation and thanking, not also for bringing you fresh income and customers. “What should I add more to that page?” you would ask.

Find Here 6 Hints or Your Thank You Page Helping You to Generate Leads

1. “Share” Options

This is an opportunity to inform directly and personally other users about your products or services. Actually, this performs well when investing in a new number of customers. So, that’s no way to buy leads.

2. “You may also enjoy…” Section

By showing the other things related to those your customer already has bought, you succeed to boost the time your visitors spend in your e-shop, and you manage to make up their minds when it comes to a consecutive purchase.

3. “Follow us on…” Invitation

There you can implement a trick. Instead of conveying “Follow us on …” you would better add “Follow us on …to be in trend with our new promotion and offers”. You see, the messages differ. 

4. Freebies

Bringing in friends in exchange for some freebies (e.g. coupons, free samples) attracts people. This is a convenient strategy for engaging a new audience and increasing customers’ enjoyment. This is why many companies experience it.

5. Testimonials

Social proof helps to ensure visitors’ full satisfaction with the right decision they’ve made. Thus, when you include positive testimonials on your thank you page, you avoid that stupid feeling a client may bear. Comments turn out to be another form of testimonials. Let people speak and share their ideas on your thank you page! Make it interactive and alive!

6. Show off the Value

It is significant to point out the value of your products or services. For instance, if it is an e-course, try to provide its benefits and answers to some predictable questions.

EMAIL CAMPAIGNS! That is not all about the past decades. They really do profitable work today! Email marketing was always a rewarding weapon in online business. Thus, it has been adjusting its design according to the temporal requirements. It’s a channel that cooooonverts the single-click customer into a steady fan.

The ultimate purpose is to gather the customers in your shop and keep their interests high. This thing is important because even receiving 5% of saved customers increases the profits from 25% to 95%!

HERE you are to learn how to promote and sell your services and products efficiently via emails. There are 2 basic email types:

1. Promotional (they are sent to announce a certain promotion, e.g. the limited-time discount email)

2. Transactional (more fruitful in use, e.g. welcome emails, notifications, thank you and shipping emails, etc.)

How can I Create Automated Emails when Dealing with Email Marketing?

Taking into account email marketing best practices, you can craft automated emails to welcome someone when signing up. The following apps will help you to do this. So, you just need to connect them to your shop and use them properly at most. Shopify suggests some of them:

• Chimpified
• Spently
• Klaviyo
• MailChimp
• Constant Contact
• GetResponse

How about the Email Deliverability and Spam?

Email marketing software sustains that email deliverability impacts your running rates. The reason is that not getting into the recipient’s box means reporting the email as spam. This can happen when the lead list is not refreshed, and the email addresses are invalid or not workable anymore. But the curious thing is that each server is different. So, there are no stable rules about what to mark as spam.

Some Common Principles to Detect Spam 

The messages are:

• Considerable eye-grabbing pictures with short passages of text because spam filters do not identify images;
• Outdated email lists that are not available;
• Highlighted words “sales”, “free, etc.

Why is Email Segmentation Important?

The following stage, after the recipients have received the emails, is to make them open the email. For this purpose, you have to segment the emails according to some criteria, such as age, gender, items in the cart, wishlist, etc.

There are some points to keep in mind when designing emails. For instance, in order to write an awesome welcome email, pay attention to the quick delivery process, value message, email personalization, vivid CTA, and mobile version.

There are specific requirements when it comes to designing the best Facebook ads. They should be clear, goal-oriented, not overwhelming, not boring, and a bit funny. That’s exactly what is needed. 

In this very blog post, you’ll learn how to design the best Facebook ads. At the same time, you will discover how to avoid advertising mistakes on Facebook!

1. Don’t Have an Aim? NO-Win!

Your goal (e.g., this can be awareness, new customers, or fame) should give birth to your strategy. Facebook suggests that depending on your aim, you should target the right audience, location, and place of your ad. Another important point to consider is that the insertion of aim is not necessary just for photo ads but for Facebook video ads, too. In addition, the Facebook video editor makes it even easier for businesses to create engaging video ads tailored to their specific goals.

2. Dull CTA?

As we have mentioned in the previous blog posts, the CTA button is very significant in terms of persuasion your customers and achieving your target. The most impressive Facebook ad examples sustain the applicability of the following concerns:

• direct and strong call;
• emotional implication (involving emotional facets, such as “joy” or “surprise” words);
• collar-grabbing and intriguing power.

3. No Specific Style

It is important to keep the Facebook ad authentic and focused on a specific goal. The following keys can help you to achieve a great level of optimization when you are going to create a Facebook ad.

• the format of your ad display needs to be landscape;
• avoid the combination of blue and white because they can make your ad lost on the “Facebook field”;
• add priceless text content to your image, but not too much, e.g., the word “Free”, dollar icon, discounts, or time-limited offer; it should encourage the CTA as soon as possible.

4. Not Testing Your Content

The purpose of testing is to discover the best variant of a sample. For instance, you can try A/B testing of your content. Afterward, you will get the feedback results. Their aim is to offer proof related to the most tempting impact perceived by customers. It can be seen in the reaction to your CTA.

5. The Wrong Image

A wrong image can be decisive for your Facebook ad campaign. Take into account the list of peculiarities related to the ad.

• it should be simple and attractive;
• it’s not compulsory that the image would relate 100% to your product;
• find time and patience to change it if it is essential.

6.  Dying Headlines

59% of people read just the headline of an ad. Therefore, it should be catchy and offer great value. It should contain a clear CTA, as well (e.g., Are you ready? Tips to Succeed, etc.).

7. Not Eliminating the Converted Persons

A Facebook ad campaign is normally dedicated to a specific audience- the persons who are new to taking action on your call. It is really easy to identify these people. The necessary step is to design a list of those who entered the Thank You Page by using the Custom Audience option.

8. Not Using all the Insights

You should take advantage of the provided list of tools and opportunities related to Facebook ads. In such a way, you will be able to guess the prospects’ needs and preferences. Facebook Ad Manager answers all the questions regarding CTR, Cost-per-click, Reach, etc.

9. Unlimited Delivery

The optimization for the ad delivery plays an important role. It states the right period of time when the users see the ad.

When crafting the greatest CTA, put on your customer’s shoes. Think only from their perspective. “What does it mean?” you would ask. Probably you are bewildered because of the reasons why each marketer speaks about this.

CTA marketing says that it is essential to present the benefits of your goods, not just the goods themselves. Thus, it is necessary to acknowledge the role of your products. You should work on providing the idea that your products are worthy of being purchased. In such a way, you will keep your customers persuaded.

There are 4 approaches to the Call-to-Action samples in writing that deserve to be analyzed.

1. CTA for Persuasion

There are some words to be kept in mind: Free, You, New, Now, Guarantee, and Results. They are considered to be really working for the purpose of persuasion. When you address your customers from the second person, it’s like speaking specifically to them. The word “free” leaves your clients without any questions. Because there are companies that mislead people by using the words “guarantee, results”. These words very often do not have the targeted effect. Look through the examples below.

• Try our Free e-Course, you’ll like it!
• Get the Diet NOW!
• Continue with Facebook for the Results!

2. CTA for the Sense of Urgency

Adding those words hurries up the clients to buy the products and to stay confident that they’ve made the right choices. Get some examples:

• Hurry up! Get your Free iPhone
• Closing soon, Only 2 Items are Available!
• Just Today, Download the e-Course with 50 % off
• Only 4 days Left for a Free Trial
• Your last Chance to Get your Gadget etc.

3. Exclusive CTA Samples

This point works out the psychological facet of your clients. People dream about the things they do not possess. They want to feel the privilege of belonging to the exclusivity. This is why there are phrases that do work.

• Get an Invitation
• Just Subscribers Here
• Pre-order
• Exclusive Trial
• Limited Offer

4. Other CTA Powerful Examples

Be careful to emphasize the generous pattern of the words, for instance, the word “free”. The valueless messages will decrease the conversion chances.

• Join 100,000 other Members by Subscribing
• Get the Details!
• Send Me Specials Now!
• What We Do
• Follow the Magic
• Find the Perfect Image

The CTA standing on your website is your chance to touch the customer’s will. We advise you to be creative and vigilant about the conveyed emotions and the quality of your products/services. 

For more information related to CTA design, you can consult our article 10 Keys to Craft Magic CTA that Help to Increase Conversion Rate.

Firstly, let’s set see what is a webinar. According to the Cambridge Dictionary, it is an occasion when a group of people enters a seminar over the Internet at the same time to study and discuss a certain topic. In digital marketing, webinar hosting determines the performance of this web conferencing tool. It established the potential of a given site. 

In this very article, you’ll find 7 reasons why it is important to deal with webcasts.

If you are interested in the way you can get more additional information related to how to have efficient team meetings (online meetings, as well), we have good news for you. We would like to give you valuable hints. Thus, we suggest looking through our article 9 Effective Team Meetings Tips. How to Run Them Successfully?

1. Availability     

There are many key points related to the fact that webinars are really convenient. They do not require a lot of resources such as money, special meeting place, preparation time, or other restraints. 

2. Video

Indeed, when it comes to hosting a digital marketing webinar, we can focus not just on the strategy of a webcast in itself. It is also important that it can be easily segmented and used in other educational environments. Moreover, you should know that videos can help you to drive traffic to your website by up to 70%.

3. The Stream of Ideas

In the webinar management, it is significant that you can share your opinions and elicit feedback from your interlocutors. The participants of your webcast discuss the same topic, and you turn to be the manager of this discussion. This is why the webinar hosting provides you a degree of trustworthiness. 

4. Marketing Webinar Series

In the marketing plan dimension, these webcasts can contribute to the promotion of your goods or services over the Internet. Thus, you can show off the benefits of your products. At the same time, you will hav a persuasive impact on the customer’s understanding of your business.

5. Actuality

Usually, such social media webinars contain information related to the latest news and happenings. So, keep them engaging in order to bring in the audience.

6. Brand Awareness

Let’s pay attention to the webinar marketing plans that have the role to increase the customer’s awareness of your goods. So, via a webinar, you can promote, label, or advertise your logo, brand, or even your slogan. The audience becomes aware of your potential and, indeed, that’s one of your purposes.

7. “The Lead-Making Machine”

The webinar tools can help you to increase your email list and the index of your audience. Additionally, it is a unique occasion to keep the participants involved in the activity due to the fact that they imply interactive thinking. 

In a world full of pessimistic shades, even the graphic designers are in search of motivational inspiration such as free graphics in order to craft works without equal. In this very blog, we intend to present several free and impressive graphic design resources. They are used when it comes to the process of how to create a graphic design online.

In the online graphic design, there are many free graphics tools, images, vectors, icons, patterns, fonts, and gradients. These graphic resources turn to be really handy when you are going to learn about graphic design.

1. Unsplash Fair Graphic Design Ideas

You can find on Unsplash free outstanding high-resolution photos taken by skilled photographers. Also, below the photos, you can find out the location from where they were taken. 

2. Pixabay Storming Photos

Pixabay greets you with stunning photos available for free even without registration. It seems that there is great popularity among graphic designers for this platform.

3. Mockupworld

It is amazing to see how Mockupworld offers you the possibility to use your photo as a template. You can manage the patterns to be applied to your photo by choosing the most suitable criteria of the graphic design images.

4. Smartmockups

Similarly to the previous website, Smartmockups offers the clients the possibility to customize their orders. For instance, you can choosing the most convenient gadget or device.

5. Blobmaker 

For designers, Blobmaker is definitely a valuable resource because it eases their work. So, you can craft the personalized forms without drawing them from the very beginning.

6. WallpapersHome 

WallpapersHome serves as a great inspirational resource for graphic designers. It furnishes admirable and high qualitative wallpapers.

7. Dribbble

Dribbble is famous for the outstanding portfolios of the graphic designers, but it is private. Thus, in order to have access, you have to register.

8. Pinterest

It offers you the opportunity to collect the type of images related to a single theme. Pinterest becomes a grand inventory of awe-inspiring photos. By the way, Pinterest is not useful just for providing free resources for web designers.

It is also handy when it comes to driving traffic to your website. In order to convince you about this fact, we suggest reading our blog post How Pinterest Drives Traffic in E-commerce? Get in Touch with 5 Bomb Cues.

9. Google Fonts

Being downloadable, you can choose your favorite graphic design fonts and embed them wherever you are going to write something. The specific fact is that Google Fonts allows you to use your favorite style in an original way.

10. WebGradients to Mark the Shade

Web Gradients from itmeo offer you free access to several shades. Thus, after downloading them, you can use the gradients anywhere you need to add some specific color. 

11. FlatIcon

Among other graphic design resources, you can consider FlatIcon with its unusual graphic design tools. So, it can help you to find the most suitable icons and vectors for your project. In case of practicing Illustrator or Adobe Photoshop, you can easily and concurrently use the Flaticon plugin.

12. Behance

You can find alluring incentives by looking through the designers’ portfolios. You can even place there your own professional output. But, for doing so, you have to join Behance community.

It is not a piece of news that images are psychological tricks. They are bamboozling the users in order to boost the engagement rate of certain pages. To be more specific, SeoPressor research denotes that 93% of the most engaging posts on Facebook include images because their effects are really tempting.

If you are interested in driving traffic to your website, we suggest taking into account the role of webinars, as well. It will be useful for you to read through our article The Answer for “Why are the Webinars Strategic Tools in Marketing?“

Which Images Are The Most Appealing Today?

1. Quote-Cards

They are considered to be viral and shareable to a great extent. Thus, your visitors will enjoy them for sure. Even if you have no special staff, but good photos, you can design such cards on your own, for instance using Canva.

2. Memes

Adding addictive collocations, slang words, humor to some emotionally marked illustrations. They reveal speaking concepts of your brand that can boost your chances to succeed. You can design memes very easily with several apps such as Kapwing or ImgFlip.

3. Pictograms

Being a smart-brand, you can use all the results gathered from researches, studies. Afterward, you can present them in infographics and pictograms. Doing so, you win the possibility to reach your visitors’ conscience and push them to think about your data.

4. Your Inventory Graphics (or Stock Photos)

For example, you can take photos of your team to make your page more lively and humanish. As an alternative, the best free stock photos would serve as useful opportunities to generate traffic to your page. So, you can find royalty free photos on various platforms. Some of them may be discovered on the following ones.

• Gratisography;
• Pixabay;
• Unsplash;
• Flickr etc.

5. Screenshots

They are really beneficial when talking about tutorials and showing exactly how things are done from the very beginning.

6. Caricatures + Comics + Animation

This type of images plays directly with customer’s spiritual state. So, do not be afraid to make them adore your brand. Try to connect your brand with a specific series of cartoons or animation. In such a way they will remain with that feeling for a long time.

7. Gifs

That’s stunning to see images imitating some movements. By the way, gifs are more powerful than simple images. You can craft them by using apps and websites such as:

• gifs.com
• GIPHY
• ScreenToGif
• Recordit
• Giphy Cam

8. “Behind The Curtain” Illustrations

These photos are engaging and have the role to get you and your brand closer to your customers. The effect of proximity can persuade the users to convert and perceive you as a social force that is valuable to get in touch with.

Are you searching for new business ideas and opportunities? Would you like to discover some new strategies for growing your company, for boosting your email list, and increasing your income? Giveaway Knowledge. Hurrah! You’ve discovered the right page.

In case you are interested in obtaining top results and in taking advantage of each opportunity, we suggest reading our article 3 Elite Promotion Strategies and Tools for Your Business. It will help you to grasp the basics. And, it will provide you with some incentives that you haven’t thought about before. These promotion strategies definitely will work for you.

Let’s make it clear!

What is a Viral Giveaway?

A viral giveaway is a marketing strategy that works on the organic growth of a business. This is a kind of competition that involves interested people in a campaign. They have a single goal- to receive products for free. The lucky winner(s) will get the prize due to the fact that their access to the giveaway brought them the fortunate title of the winner.

The companies are achieving their benefits, such as growing email lists, increasing the following ranks, etc. For instance, good examples are “Fill in your email address” or “Share us on Facebook to win the smartphone.” There are many options when you are going to search for the information related to how to run a social media giveaway. The final point is that it does work. Especially with free giveaways.

Are there any Promotional Giveaway Generators or Apps?

• KingSumo (App)
• Woobox
• Gleam
• ViralSweep
• Showcase

Why Viral?

Because it’s like a disease that affects more and more people tempting them to enter and encouraging them to be selected at random. You are also allowed to invite and tag friends and give some extra entries. This means getting some more chances to become the winner.

Want some Real Examples?

It was proven that offering giveaways is an awesome strategy for growing your online business. Look at the 2 examples provided by sumo.com.

• Ryan Holiday ran a 59 Book giveaway and got 6,144 email subscribers in two weeks.
• Giveaways have helped grow Noah Kagan’s email list by 52,213 email subscribers over the past couple of years.

More Ideas about Campaigns and Contests

1. Video use

That’s the tendency of our society, e.g. Instagram and Facebook live. The conversion increases up to 70 % if you use video interaction with your audience.

2. Fan’s engaging

Engage your followers in the process of promoting your brand or campaigns over the social network.

3. Comments

In such a way, you can turn your customers to be more curious. For instance, you can earn ideas about their preferences when running a giveaway.

4. Volunteering

Try to connect your campaign with a social cause. This thing can bring you special benefits.

How to Run a Fruitful Giveaway in 5 Steps

1. Set your goals

At the very beginning, you should know the aims of your campaign. These can be vitality, awareness, subscribers, sales, etc.

2. Determine the prize

It should be such a prize (e.g. a limited offer, vouchers, etc.) that would be interesting, especially for persons from your niche. For instance, an iPhone X would sound really appealing to everyone. Thus, you can see that it is not appealing just to the persons from your niche. It’s not good enough for your goals.

3. Create prelaunch campaigns for your brand

Our suggestion is to announce people about your intention to launch such projects. For instance, you may disclose information about your future giveaway or contest. Don’t forget that it is desirable that your brand will be popular among your fans or followers.

4. Find partners

Among your partners, you can invite various brands, influencers, ambassadors, and even loyal customers. They will help you to promote the giveaway and to save money. For example, below, you can see an invitation template dedicated to starting a partnership:

5. Find the app generator

There are certain conditions when you are going to start a collaboration with an app generator. Read them carefully and choose what suits You. It looks quite simple. Why not to try, right?

In the digital marketing world, your landing page is your carte de visite. The best and the most effective visiting cards assure the high convertion rank of your business. 

That’s exactly what you need! In this article, you will identify 12 extra ideas for your landing page creation. 

1. Build The Right Public

According to your target audience, you can manage how to achieve a certain aim. They are significant due to the fact that they strike to your CTA. Thus, if you know your public, you can perform a relevant strategy for making the visitors fill in a form, offer their emails, or buy something.

2. Craft a Brilliant Title

The best landing page practices express that your headline is your chance to get the users interested. There are specific tools that can assess the impact of your title.

3. Capture Your Visitors’ Attention 

Convey the value of your products or services (not just the features). The more engaging your page is, the more chances for having your customers (re)converted.  

4. Invest in The Stunning Style of Your Copy

Try to address the graspable and simple language. Include emotional and powerful words regarding the benefits of having your items. Arrange the textual chunks in such a way to make them scannable (you can use bullets, symbols, numbers in order to organize your content). Another important point is to use landing page testing tools for observing which words influence most of the sign-ups.

5. Landing Page Design

The landing page optimization requires a suitable choice of colors because the shades determine users’ opinions about certain products in just 90 seconds. In order to boost the readability of your text, you need to balance the white space of the content.

6. Great Content

It is obvious that the copy has to be perfectly written. This means it needs to be without any grammar or spelling errors. Moreover, Global Lingo performed a research which shows that the mistakes in the copy were the first thing that made visitors pooh-pooh the page.

7. Breathtaking Videos, GIFs, and illustrations

Supplying your landing page with interactive details will bring you bossy rewards. You should know that a video has the ability to enhance the conversion rate by up to 80%. Besides the videos, the images (e.g. with real persons, directional signs to follow) are also effective and attention-grabbing.

By the way, you can download free royalty photos from the stock photos. For more information related to photo usage, read our blog post How to Use Images Efficiently to Drive Traffic from Social Media.

8. Confiden Symbols

In case you have experience working with leading brands or companies, do not hesitate to insert their logos on your landing page. This thing will help to push your customers to think “Oh, man, they are really worthy”.

9. Avoid the Following Ones…

Jump over the circumstances when the customers can be reluctant to deal with you. Thus, get rid of the pages or links that are not working anymore, of the sophisticated content, tedious images, etc. 

10. Be One Step Away

Provide your users with the answers to the potential questions they may have in order to prevent their caution. For doing so, you can share testimonials of your clients, you can imply the key-question to be improved directly on your landing page, predict some of their objections, or be active when reacting to your FAQ section (you should have it).

11. Display a Wink of Recreation

It’s significant not to let your visitors fall asleep, or what is worse – to leave your page without taking action. The funny ingredient can be a special graphic, a short real story etc.

12. Give Freebies

Allow your customers to bite from “your heaven-sent apple” for free. Make them be addicted to your products and services so that they will come back to your store for sure.