There are some specific points in the scenario of conviction that will allow the landing page to gain visitor’s attention, interest, desire, trust, action, and satisfaction. Take advantage of what you have! 

If you have the following question popping up What is a landing page? we suggest to look through our article Landing Page Review and 12 Zen Tips for the Best Landing Page Design.

In the digital world, we have just some seconds to impress the visitor. Therefore, obtaining a high convertible landing page means to gain leads and customers. In order to achieve this purpose, we need to take into account the following elements:  

1. The Headline of Your Landing Page 

The headline should contain the real advantages of the product, and the subheading- the positive details. They will work on enhancing the visitor’s interest. The headline needs to be simple and straight to the point. You need to avoid the visitor’s confusion. Your role is to direct him to the CTA button.
Example:
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2. CTA Button

It needs to be big and emphasized. It may be highlighted in such a way by directing the visitor’s attention toward the button through the presence of some arrows, pictures, people pointing at it, etc. The statistics stand for the idea that the contrasting colored button is enticing to the visitor. The most fitting colors are green, blue, and orange.

3. The Congruence in Your Design

What you need is to connect stylistically all you have on the landing page:

• The ad, message, image, offer, and topic should be logically and harmoniously linked;
• The researches prove that videos, authentic testimonials, and the display of the product acting in the proper context increase the conversion rate by up to 80%;

4. Original Images

Avoid the use of outdated and over-known images. Even if the movement content is important, images draw out emotions and help to persuade the users to take action. There is an example.
Note! The Perfect (Image+Text) = High Conversion Rate

5. Display Your Social Status

Leave the visitors the possibility to share your landing page via social networks, e.g. Twitter, Facebook, etc. Let the customers know who uses your products. For instance, if you have famous people being your users, do not hesitate to place some of their opinions or even “their words about your product” on the page.

6. Stand for the Customer’s Comfort

• Avoid placing too many elements on a single page that will quickly bore and distract the audience from the main point;
• Insert trust icons and signs on the page;
• Offer the mobile version for your page;
• Furnish the free trial period;
• Emphasize the value of the product;
• Loading time carries weight; thus, make sure that a visitor spends a few seconds loading the page otherwise, you will lose him.

7. Optimize Your Form Fields

The marketers mention that having a field for asking for the email addresses in your form brings much more chances for a successful conversion than asking for contact numbers. Not to forget that visibility and actionability are the 2 pylons when it comes to landing page optimization. Be inventive when designing the forms.
Example:
Unbounce is at the top of the best landing pages, pay attention to the chat design of their form.

8. The Complex Testing

A/B testing helps you to understand what suits your users. There is a great impact when it comes to testing some points on your landing page, such as image, form, etc. Improving some tools on your landing page contributes to increasing the conversion rate by up to 200%.

A sales page is an independent page created to secure products and services sales. The aim of the sales pages is to convert visitors into clients. In simplified terms, a selling page is a perfect location where you trade goods.

Quora comes with a brilliant scheme that shows the way things need to be fixed in order to produce effects:

1. Ad – Landing Page – Thank You Page – Sales Page
2. Visitor from Google – Home Page – Landing Page – Thank You Page – Sales Page

It is a little bit confusing because a question may come in someone’s mind. “Can a sales page be a landing page at the same time?” Yes, because:

1. of the common elements;
2. a sales page is a model of a landing page;
3. you “arrive” on them from another page/website;
4. landing pages cannot only capture leads, but they also can sell…via sales pages;
5. landing and sales pages perform their specific functions; this is why they are named in the way their functions are;
6. neither sales pages nor landing pages contain some specific elements, e.g. navigation menu, footer, sidebar, and external links.

For more insights related to driving traffic and increasing conversion rate, we suggest reading the blog post Sales Page Conversion Rate can Boost Using These Top 10 Tips.

Why do we call it Sales page?

Marketers say that sales pages are named in this way more likely because of the function (to finish the sale). It is actually the most difficult to obtain because it goes after the conversion. That’s the most valuable for marketers and the most constraining for visitors – the sale.

How many types of sales pages are there?

Sales pages are considered to be a separate category of landing pages. Therefore, there are 2 standards: 

1. Long- form sales pages

These are necessary when: 

1. Your product or service turns to be expensive;
2. Your product or service is too sophisticated;
3. Your audience has a low-level of appreciation regarding your product/service;

2. Short- form sales pages

This type is used when your pages are doing well. So, there is no need to push the customers to convert, especially when:

1. They are highly appreciative regarding your product or brand;
2. Your product/service is fair;
3. Your product/service is not expensive;
4. Your product/service is not risky;

Both types of sales pages are designed similarly. They contain a product approach that users go through and decide whether they want to click the call-to-action (CTA) button or not.

What is a sales letter?

A sales letter is nothing else but a long-form landing page. The objective of this page is to carry on all the data about the proposals so the visitor can make the optimal conclusion.

The short and long sales pages have similar elements, but one point that differs is the fact that the long-form pages have the copy. The length of the copy makes the long-form sales page long. That’s the reason why it is important.

You can face the risk of missing the audience!

There are some reasons that can help us identify a bad model of sales pages. So, below you can find the relevant clues that need to be avoided when designing this specific type of pages.

1. the unpleasant layout;
2. low readability;
3. the copy does not correspond to the entire design;
4. the probability of getting scammed is high for the long-form landing pages; thus, the audience is exposed to lack credibility.
5. just one illustration on the page;
6. the diffused font;
7. cheaty design;
8. distractions;
9. lots of navigation links, which may provoke the risk for visitors’ departures.

What Should I include on my Sales Page?

1. Headline

1. more extended than on a typical landing page;
2. needs to focus on the visitor’s eye;
3. makes the visitors keep on reading.

2. Copy

1. for enhancing the readability;
2. its arrangement should be attractive;
3. the colors should be contrasting in order to be highlighted.

3. CTA button

1. multiple CTA buttons throughout the page;
2. contrasting color;
3. should have an engaging copy on it.

4. About us

1. to enhance credibility;
2. the offer would become more social.

5. Testimonials

1. social proof regarding the product;
2. contribution to the efficient persuasion;
3. for gaining trust.

6. Video

1. for ensuring the fact that visitors have found what they need;
2. getting thankful and satisfied customers;
3. increasing the conversion rate.

8. A/B testing when you want a change

As a result, you are free to choose the winner variant between the 2 ones you have. You can test almost everything on your page, for instance, page length, CTA button color, headline, etc.

First of all, what comes into your mind when you hear Call-to-Action? Is it just a button that demands you to press on it? Obviously, not just that. So, what is CTA? According to CTA marketing, it’s a dichotomous structure with 2 imperative aims because:

1. it shows someone what should be done, and 
2. it provides the reasons why someone has to take action.

There is powerful evidence in the global CTA digital marketing which presents the rules of crafting the best buttons that work for a productive conversion rate. In this blog post, our intention is to provide you valuable data related to excellent tips for crafting the best Call-to-Action buttons. Find the hints related to popular Call-to-Action examples!

Take a look here! Moreover, you can look through the lines of our blog post entitled 4 CTA Samples to Be Applied. Absolutely Helping to Convert in order to get more insights.

1. The Architectural Combination of Color, Shape, and Size of the CTA Button

Your aim should be the number of clicks of your CTA button. Thus, make it stand out by using the right colors (red, green, blue colored buttons), the prominent shapes which will give it the click-ability (rectangle shape with definite borders, white space surrounding the CTA button, and contrasting shade).

The suitable size should be not too small to appear overlooked, and not too big to be disturbing. Don’t forget that one of your objectives should be to maintain the contrast button- background.

2. Guess the Prospects’ Confusion

The researches show that simple designs have better results than those which are more sophisticated. Your CTA button should respond to the prospects’ needs and potential questions. Therefore, you have to put on your customer’s shoes in order to guess and avoid their confusion.

3. Add Genuine Words 

You should know that people believe people, not brands. So, your customers will be more likely to take action when seeing some social proof, photos of the customers. They would recommend your items or services, or testimonials next to the button.

4. Offer Your Customer the Option to Select

It is something pleasant when you have the opportunity to select between more than 2 choices. But the surveys show that the level of the customer’s satisfaction after choosing between 3 and more options is lower than choosing between fewer options. 

5. Optimization

Think about the mobile versions. Nowadays there is a true fact that about 70% of the traffic is driven by mobile devices. Consider the risk related to a huge CTA button appearing on the small screens.

6. Include Action Words

The CTA words and action verbs are useful for motivation and persuasion when the aim is to get users involved. They also help to direct the customers by telling what to do and the benefits of doing so. For instance, “Try for free our 14-day e-course” seems to be better engaging than just “See our e-course”.

7. Select the Right Pattern

Depending on your audience, you should design the most suitable pattern. Adespresso suggests that among these are: Do this, Do this by Doing this, and Do this because of this.

8. Set up Your Approach

Even if digital marketing has stood for the fact that using negative words in your campaign can have a negative impact, the new approach deals that issue differently. So, you can use properly this strategy, to provide benefits and advantages for using your products.

9. Keep It Short

Your CTA should be not too long and not too short. It should provide the necessary information avoiding to overwhelme the customer. Also, for a better conversion, it should contain the sense of urgency and the words of a specific offer.

10. Speak from the Customer’s Behalf

That’s a new tendency to use the first person. For instance, look at the call to action example. “Try my free e-course” is more appreciated by the users than “Try free e-course”.

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Have a sigh of relief because you’ve dug up the champ site to guide you in designing brilliant SEO product descriptions!

Which are The 6 Key-Dots to be Kept in Mind Before Start Writing?

The Authenticity
There is no way for pulling out diamonds from other descriptions and adding them to your page. Google carries on the “Farmer” algorithm to detect easily your tricks.

Inspire Your Brain
For this purpose, you can address some up-to-date newspaper articles, images, real stories related to the same products.

Chummy Creativeness
Keep your standards high! Pay attention to the fact that people enjoy everything that is original. That’s how human nature is being bored with stereotypes and primitive perspectives.

The true sign of intelligence is not knowledge but imagination.

Albert Einstein

Customer’s Vocabulary
Make them feel you speak the same language, but “no slang”.

You Write for THE CLIENTS
You focus neither on yourself nor on your understandings. The target should be a happy client who is satisfied with your product due to an amazing description.

Search for The Key-Words
Search engines can show you the lists of the most frequently demanded words that seem to be interesting for the visitors, e.g. Google Ads. Use them!

Remember While Writing

Direct towards Your Customer’s Ego

You need to imagine that you are speaking eye-to-eye with your customers. Thus, you need to provide lucid data related to the client’s perspective. Basically, you already have to know who your audience is. So take it as your advantage.

Answer the Client’s Dormant Questions

Display off the benefits, not the features of the items. When customers land on your page, they have some issues to be solved in their mind. Don’t overwhelm them with technical material. Show them how their lives can become easier and more enchanting after purchasing your product!

Convince that Your Products are The Best 

Actually, you have 2 options:
– to prove that your products are the best by using superlatives, or
– to dilute your copy by inserting some testimonials that stand for your brand’s superiority.

Attack Customer’s Insight

The researches show that there are emotionally marked words which can boost your influence over clients.

Cheer up Your Readers while Running The Scenario

Real short stories are handy when it comes to warming up. They are also utile in your scenario of how to sell a product to a customer because they reduce the customer’s feeling of getting persuaded.

Do This After Writing

Compare and Test

In order to achieve the peak of conversion, you have to admit that the prime deal would be to approach plenty of sources. Then, you will have to skim the info you need even after launching your text. For instance, if you’ve found a very catchy page with lots of white space, scannable text, etc. which sounds to be cherished by the visitors, don’t hesitate to change accordingly your page standards.

Improve by Answering FAQ

Work on improvements. Remember that the authentic and active feedback is the chance to progress. Nowadays people are more likely to believe other people’s opinion. PR and good promotion is not the crucial basis already.

Stay Très Chic

When you are going to write product descriptions for e-commerce, you should keep in mind the importance of remaining in-vogue and being competitive. That means to stay informed about the latest trends and changes.

Start with the Things to Do Before, While, After for the Following Product Description!