It is not a piece of news that images are psychological tricks. They are bamboozling the users in order to boost the engagement rate of certain pages. To be more specific, SeoPressor research denotes that 93% of the most engaging posts on Facebook include images because their effects are really tempting.

If you are interested in driving traffic to your website, we suggest taking into account the role of webinars, as well. It will be useful for you to read through our article The Answer for “Why are the Webinars Strategic Tools in Marketing?“

Which Images Are The Most Appealing Today?

1. Quote-Cards

They are considered to be viral and shareable to a great extent. Thus, your visitors will enjoy them for sure. Even if you have no special staff, but good photos, you can design such cards on your own, for instance using Canva.

2. Memes

Adding addictive collocations, slang words, humor to some emotionally marked illustrations. They reveal speaking concepts of your brand that can boost your chances to succeed. You can design memes very easily with several apps such as Kapwing or ImgFlip.

3. Pictograms

Being a smart-brand, you can use all the results gathered from researches, studies. Afterward, you can present them in infographics and pictograms. Doing so, you win the possibility to reach your visitors’ conscience and push them to think about your data.

4. Your Inventory Graphics (or Stock Photos)

For example, you can take photos of your team to make your page more lively and humanish. As an alternative, the best free stock photos would serve as useful opportunities to generate traffic to your page. So, you can find royalty free photos on various platforms. Some of them may be discovered on the following ones.

• Gratisography;
• Pixabay;
• Unsplash;
• Flickr etc.

5. Screenshots

They are really beneficial when talking about tutorials and showing exactly how things are done from the very beginning.

6. Caricatures + Comics + Animation

This type of images plays directly with customer’s spiritual state. So, do not be afraid to make them adore your brand. Try to connect your brand with a specific series of cartoons or animation. In such a way they will remain with that feeling for a long time.

7. Gifs

That’s stunning to see images imitating some movements. By the way, gifs are more powerful than simple images. You can craft them by using apps and websites such as:

• gifs.com
• GIPHY
• ScreenToGif
• Recordit
• Giphy Cam

8. “Behind The Curtain” Illustrations

These photos are engaging and have the role to get you and your brand closer to your customers. The effect of proximity can persuade the users to convert and perceive you as a social force that is valuable to get in touch with.

Pinterest is an awe-inspiring platform. It is different from other social platforms such as Facebook or Twitter. Its purposes are to promote products, brands, and to work on increasing your website traffic.

We believe that it is a kind of picnic blanket that displays all the appealing content/products to the users who are ready to pin and purchase.

After analyzing the whole article, you will get incentives about how to drive traffic from Pinterest to your website or blog post. You will find new ways about how to use Pinterest. You will learn that there are methods that can improve your e-work.

Why Pinterest?

• 2 million visitors pin items per day 
• There is an increase of orders made via phones in the last 2 years- 140%
• 73 million people log into every month
• 93% of people use Pinterest to decide upon the buying
• The pins can be re-pinned after months and years

5 Steps to Boost Your Website Traffic

1. Stand for Using Business Account

You should opt for using Pinterest for business, having a business account. As a result, you will have access to Pinterest analytics, ads, additional characteristics.

2. Get Ready Your Website

Create your own pin and save the Pinterest button. Personalize your website with a personal logo. Design a widget to show pins, your personal profile on the website. You can add tags there in order to enhance conversion and get people interested in your brand or products. 

3. Host Collar-Grabbing Information and Build Awareness

The astonishing content should be nicely structured. For instance, you can mark product details (e.g. where to buy, price aspects). Have you noticed that there are specific requirements for writing product descriptions that sell? In order to get more informed in this domain, we suggest to look through our blog post 15 Hints on How to Write Product Descriptions that Sell?

Also, you are free to adjoint your link in the “pin’s bio” and use high-quality images (vertical images, 2:3 aspect ratio) that can perform their work. You can tell a story related to your campaign or brand.

4. Engage

It is nice that the products are pinnable and even shoppable. So, when you put a pin on an item, that pin will display the origins. There are opportunities, such as ads, promoted pins, rich pins that are really engaging.

5. Assess Your Achievements

The present analytic tools can estimate the visitor’s behavior. It can help you to establish a suitable strategy in the “pin campaign”.