What do your customers need in order to convert? HELP them to DECIDE to BUY your products and to FORGET about their abandoned carts. Here you’ll find the customer-oriented approach tips for reducing the cart abandonment rate.
Soooo…Guys, we are here to crush to death that issue.  

Why? Because statistics denote that about 70% of the customers’ shopping baskets are abandoned before even coming to the checkout. Can you imagine? It is about 2/3 of your products that are left back on the store shelves. 

Why do People Abandon their Shopping Cart? 

Look it up how SaleCycle succeeds to calculate cart abandonment rate. They find the reasons why people are likely to hesitate. Consequently, you can fix those issues and take advantage of these facts by using email campaigns. The reason why we need to storm a Brilliant Email Campaign is to receive back our potential revenue.

Follow 8 Tips for Abandoned Cart Emails Optimization

1. Keep in Mind the Email Structure

There is a framework dedicated to crafting awesome email campaigns. In such a way, you will get rid of abandoned carts. Obviously, do not forget to fill in the email content with action words, sentiment impact and, power words.

• the subject
• the “reluctant products”
• the appealing CTA

2. Improve Everything

Test (e.g. A/B testing) everything that can be tested in your email. You can perform a survey with your colleagues in order to see which variant is more appealing.

3. Decide the Best Time to Offer Discounts or Freebies

Our piece of advice is not to hurry up when offering discounts or free shipping. The best thing is to send the discount proposals after the first email trial.

4. Timeline

The e-commerce marketers express that sending the number of 2-4 emails is the best. For instance, Marketo exposes some curious facts:

• the initial cart email sent 1 hour after the abandonment can evoke some technical issues to be solved in order to get a successful purchase;
• send the email for the second time after 24 hours in order to induce the risk of the items out of stock;
• in the third email (sent after 48 hours) you can include some rewards or discounts).

5. Make It Urgent

Limited time offers are welcome. When you inform your potential customers that probably very soon, you will be out of those products, you create a sense of urgency. This thing helps you persuade the reluctant customer, in a way. Thus, they grasp the message related to the need to purchase the product as soon as possible.

6. CTAs

When you are going to insert the short message or call to your CTA button, keep in mind that you deal with people. Thus, find the appealing CTA messages, e.g. Finalize My Order Now, Complete Your Order & Save, etc.

7. Do not Stop at a Single Email Sent

Taking into account that the phenomenon of cart abandonment is viewed mostly on the smartphones (85.6% average percentage), we have to take into account that the buyers may lose connection because the batteries often go dead or there may be other everyday reason. So, periodically, remind them about what was left in their carts.

Catch Up an Example of the Optimized Email!

EMAIL CAMPAIGNS! That is not all about the past decades. They really do profitable work today! Email marketing was always a rewarding weapon in online business. Thus, it has been adjusting its design according to the temporal requirements. It’s a channel that cooooonverts the single-click customer into a steady fan.

The ultimate purpose is to gather the customers in your shop and keep their interests high. This thing is important because even receiving 5% of saved customers increases the profits from 25% to 95%!

HERE you are to learn how to promote and sell your services and products efficiently via emails. There are 2 basic email types:

1. Promotional (they are sent to announce a certain promotion, e.g. the limited-time discount email)

2. Transactional (more fruitful in use, e.g. welcome emails, notifications, thank you and shipping emails, etc.)

How can I Create Automated Emails when Dealing with Email Marketing?

Taking into account email marketing best practices, you can craft automated emails to welcome someone when signing up. The following apps will help you to do this. So, you just need to connect them to your shop and use them properly at most. Shopify suggests some of them:

• Chimpified
• Spently
• Klaviyo
• MailChimp
• Constant Contact
• GetResponse

How about the Email Deliverability and Spam?

Email marketing software sustains that email deliverability impacts your running rates. The reason is that not getting into the recipient’s box means reporting the email as spam. This can happen when the lead list is not refreshed, and the email addresses are invalid or not workable anymore. But the curious thing is that each server is different. So, there are no stable rules about what to mark as spam.

Some Common Principles to Detect Spam 

The messages are:

• Considerable eye-grabbing pictures with short passages of text because spam filters do not identify images;
• Outdated email lists that are not available;
• Highlighted words “sales”, “free, etc.

Why is Email Segmentation Important?

The following stage, after the recipients have received the emails, is to make them open the email. For this purpose, you have to segment the emails according to some criteria, such as age, gender, items in the cart, wishlist, etc.

There are some points to keep in mind when designing emails. For instance, in order to write an awesome welcome email, pay attention to the quick delivery process, value message, email personalization, vivid CTA, and mobile version.