It is a well-known fact that YouTube occurs in the top ranks related to popularity and large-scale parameters. Having a good YouTube strategy using the right keywords and SEO tools can improve the overall image of your channel.

The purpose of today’s article is to express the key-points of the excellent video search engine marketing that need to be taken into account before uploading the video to the YouTube traffic.

By the way, you can learn to make money on YouTube. If you don’t know how yet, we suggest reading our blog post How to Make Money on YouTube? Learn How to Coin Your Youtube Channel ASAP.

1. Speak to Your Target Audience

Firstly, it is important to state some questions related to your customers because they will help when choosing the video type. Why do they follow your brand? How is it useful to your customers? What’s its impact in your niche? Afterward, understanding the customers’ needs, you can design your content in such a way to be appealing to the visitors.

2. Appoint Your Video to be among the Best Competitors 

In order to make your video really competitive, you should know what kind of stuff dominates the “web-market”. Sorting the competitor’s videos by rating or upload rate can bring you the predicted success.

3. SEO Content for a Bomb YouTube Strategy 

The chief element of the content which assures a fruitful SEO ranking on YouTube is the power of keywords. Before uploading your video you should design a list. It should contain the most frequently asked words or expressions associated with your video-topic. The data related to the keywords contain useful peculiarities such as search volume or competitiveness. Additionally, the keywords implied into the title and description work out the video optimization plan. Moreover, they can help Youtube to answer to the visitors’ queries.

4. Invest in a Simple Language

Do not stuff your video bio with too many keywords (do not forget that you also have titles and tags for doing so) that can confuse, or overwhelm your visitors.

5. The Best Tools for SEO Video Marketing

There are specific tools that can help you to cope with discovering the most appropriate keywords, to establish their competitiveness quite quickly, to find the right tags, to optimize the thumbnail, etc. Some of them are the following ones.

• Canva,
• VidIQ,
• UberSuggest,
• Cyfe.

6. Win-Grabbing Details

There are some aspects to be remembered in order to triumph. So, even if the description allows you to include almost 5000 characters, actually, just the first 100 are exposed above the “Show More” button. You need to pay attention to the most popular keywords on YouTube because they are vital when it comes to letting YouTube know what your video is about through tags.

Another significant detail consists of uploading transcripts and subtitles to your videos. Do not skip the thumbnails, you can be creative with their design but follow their standards (1280px x 796px for the size and 640px for the minimum width).

7. Keep the Visitors’ Eagle-Eyes on your Video

One of Youtube’s metrics is the watch time. Thus, there are some strategies to enhance visitors’ presence. Cards and end screens can offer some suggestions to be watched on your channel in order to increase the watch time. You know…playlists are also a great idea for this purpose. 

8. Do not Skip the Social Sharing

Have you seen this call “to subscribe, to follow, to share”? I suppose yes. This is not anything else than another SEO YouTube metrics known as engagement rate. It’s a key point that can bring you YouTube rewards.

Turn your face into a joyful one cause YOU’ve found what you’ve been searching for so long!

In order to keep it clear let’s agree upon the fact that there are 3 main strategies used when running promotion deals. The most frequently used techniques and tools found in successful promotions derive from these 3 ones below.

1. Push

What is The Push Strategy and when should I use it?
Push Strategy is responsible for delivering the merchandise to the customer’s hands. In a way, it pushes the customers to take action, to buy.

• It manages the collaboration with distribution channels.
• It supplies the intermediaries with sales incentives.
• It establishes strong social relationships.
• It works well with lower price tags. 

Trade shows

One of the best marketing strategies is planning to perform trade shows. Manufacturers grab vendors’ and intermediaries’ attention and persuade them to buy and sell their products via their proper channels.

Self-selling

You are the force (being a small company), and you are on your own when it comes to how to promote sales in your business. Your incentives should be the priority.

Promotion package idea

This technique reveals the novelty and pushes the intermediaries to buy the quantities of the product and sell them because they are appealing to the customers.

The moment of sale

It stands for the seasonal display and discount in such a way that the consumers are convinced to buy more products in a certain period of time (e.g. swimming suits during the summer).

Direct trading

Due to the fact that consumers are aware of the brand, the manufacturers are able to sell directly their goods in their stores and chains (e.g. Apple, BMW cars, etc).

2. Pull

What is the Pull Strategy and when should I opt for it?
Pull Strategy brings the customers towards your store.

• It assures the customer’s fidelity and returns to your chain.
• It strengthens the power of your brand.
• It boosts public awareness.
• It increases your fame level.

Branding

When a new product is launched, the audience is already at a step-distance to buy the product without any advertising, if the company is authoritative of course.

Word of mouth

The researches sustain that referrals are decisive for 74% of consumers when taking the final decision whether to buy or not.

Social connection

The main goal of this tool is to understand who your audience is in order to deliver the right products. The loyalty programs, events, sponsorships, motivating your staff with several incentives (e.g. a day off, vouchers, etc.) are welcome if you are going to try this tool.

B2C deals

Having a blog is an awesome idea when it comes to solving customers’ problems and drawing them towards your store. For instance, Colgate offers useful information to their clients. Nike presents a story for their new products.

3. Mixed

Mixed Type Strategies somehow combine the peculiarities of Push and Pull strategies. Even the tools they propose, in different circumstances, can be used similarly.

Offering free trial

It’s a nice approach to generate fresh leads and intensify people’s desire to try your product for free.

Promotional advertising

There is an important point that companies work on sponsorships and promote each other. It is a kind of collaboration between various brands through promotional products and campaigns.

Coupons

Another marketing promotion strategy is using coupons. They work amazingly when the goal is to attract new customers and to keep the old ones (e.g. % off coupons).

Samples

Running a contest would seem to be an engaging strategy for your clients. In such a way you will be able to offer samples of your products as prizes. Photo, video, vote, caption, bonus contests are extremely tempting and funny at the same time.

It is also known as Influence Marketing. The most important role in this type of marketing is assigned to influential people called Influencers. They are able to create trust between them and their loyal fans (potential customers). They can persuade and convict others.

Which are The Influencer Marketing Jobs? 

Each social media influencer:

• Works hard for building his/her own brand and audience;
• Takes care of fans’ expectations;
• Targets to smash in social media through organic traffic;
• Displays credible things via his/her eyes.

What is Influencer’s Role?

An influencer serves as social proof (e.g. for Instagram followers). They may stand for the role of original testimonial ads, buyers, or even for the third parties. As the influence definition states that they share their audience with brands, retailers. Thus, influencers take the benefits for doing so, e.g. Earned Media Value (EMV), impressions, money, Cost Per Action (CPA), advertised items, etc.

Is there some Legal Stuff?

Yes, there is. For instance, in the USA, influence marketing is considered to be a paid endorsement. Thus, it is managed by The Federal Trade Commission via standards and specific requirements.

Which are Influencer Marketing Activities?

• Establishing the range of influencers;
• Activating the awareness about the firm/brand of influencer’s audience;
• Promoting products and services via influencer’s potential;
• Maintaining the influencer’s advocates highly interested and engaged.

How many types of Influencers are there?

According to the research made by Gladwell in 2000, there are the following 3 types of influencers:

1. Connectors;
2. Mavens; 
3. Salesmen.

And, we are talking about real influencers and followers. Sooo, there is no way for free followers.

Which are Influencer Marketing Platforms?

e.g. Instagram Influence Marketing

• Julius
• Lumanu
• Influencer
• HYPR
• Neoreach

How much can Influencers earn?

Different affiliate platforms and websites disburse distinctively. There is no rule for payment standards. Consequently, let’s follow the most spread average examples:

• Instagram: 10$ per 1000 followers for a sponsored post;
• Snapchat: from 500$ up to 50,000$ for views in 24 hours;
• YouTube: 20$ per 1000 subscribers.